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Emotion by Design : Creative Leadership Lessons from a Life at Nike Kids_Kid's Bags Suitable from birth up toThe marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns from 'Just do it' to the famous Nike swoosh capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22 year old design intern. Over the next