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Friction: Passion Brands In The Age Of Disruption PAPERBACK The Five People You Meet

SKU: 3190347474
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The Five People You Meet in Heaven

Get in on the ground floor as the Marvel Universe is revitalized for a new and exciting era of adventure

Old MacDonald

and frosting

Friction: Passion Brands In The Age Of Disruption PAPERBACK The Five People You MeetEvery industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny

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